Until the Flocker app is live, getting the word out about your events can still be a challenge. Most event organizers are stuck juggling social media posts, group chats, expensive ticketing platforms, and old-school flyer runs just to reach the right people.
Since we’ve spent a decent amount of time posting flyers ourselves, we figured we’d share a few things we’ve learned along the way. Whether you’re promoting a DIY show, community gathering, pop-up, party, or local meetup, these tips can help you get more eyes on your event while we build toward something much easier.
First: Know Your City’s Rules
Before you start posting, check your city’s laws regarding public flyers and street posting. Different places have different rules, and the last thing you want is to get fined over a stack of posters.
Even in areas where posting is technically allowed, it’s still smart to stay aware of your surroundings and avoid drawing unnecessary attention. Moving quickly, staying organized, and looking busy tends to help.
Choosing the Right Places to Post
The best flyer spots aren’t always the busiest places — they’re the places where people actually pause long enough to notice what you’re promoting.
Think about areas with heavy foot traffic and built-in waiting time:
- Bus stops
- Train and subway exits
- Cafes with outdoor seating
- Bars or clubs with lines outside
- Busy street corners/Intersections
- Community boards
- Perimeters of parks or public gathering spaces
If your city has a strong transit system, posting near exits can work especially well because of the constant flow of people. Just keep in mind that transit authorities also tend to remove flyers quickly, so there’s always a tradeoff between visibility and lifespan.
Parks can also be effective, even if posting inside them isn’t allowed. Covering the surrounding neighborhood with flyers while handing some out directly to people nearby can create a much more personal connection. Sometimes simply talking to passersby about your event is more effective than the flyer itself.
Why Wheatpaste Still Works
A lot of people default to packing tape or spray adhesive, but both can get expensive fast, create unnecessary waste, and often don’t hold up very long outdoors.
If you have access to a stove and a little prep time, wheatpaste is still one of the best methods out there. It’s cheap, eco-friendly, durable, and has been used for decades for a reason.
Wheatpaste works especially well on:
- Metal
- Glass
- Paper surfaces
With a thicker application, it can also stick to wood and stone.
All you really need is:
- Flour
- Water
- A bucket
- A large paintbrush
How to Make Wheatpaste
Making wheatpaste is surprisingly simple.
- Combine one part flour with four parts water in a pot.
- Example: 1 cup flour to 4 cups water
- Heat the mixture on high while whisking continuously.
- Once it begins approaching a boil, reduce the heat and continue whisking until the consistency resembles pudding.
- Optional: add 1–2 tablespoons of sugar right before it thickens fully for additional stickiness.
- Remove from heat and let it cool.
- Transfer it into a bucket and you’re ready to start posting.
How to Apply Your Flyers
When posting, brush a layer of wheatpaste directly onto the surface first. Then place your flyer on top and apply another layer over the flyer itself. That second coat is what really locks it in place.
Wheatpaste is incredibly strong, so your flyers should survive rain, wind, and a decent amount of wear before they come down. City cleanup crews may disagree with us, but the longevity is part of what makes it so effective.
The Problem With Flyers
As effective as flyer posting can be, it’s still a massive amount of work.
You have to:
- Design the flyers
- Print them
- Organize posting routes
- Spend hours putting them up
- Get covered in wheatpaste
- Hope the right people actually see them
- Repeat the process again for your next event
And even after all that effort, your reach is still limited by geography and foot traffic.
That’s one of the reasons we built Flocker.
How Flocker Makes Event Promotion Easier
Once Flocker is live, promoting events won’t require carrying around buckets of wheatpaste or managing five different platforms at once.
With Flocker, you’ll be able to:
Reach the Right Audience
Customize who sees your event based on interests, location, vibe, and more.
Promote Events Instantly
Post events in seconds instead of spending entire days flyer posting.
Support Both Small and Large Gatherings
Whether it’s a tiny meetup, underground show, house party, club event, or major public gathering, Flocker is built to help people find it.
Avoid Excessive Platform Fees
No inflated Ticketmaster-style fees making things worse for organizers and attendees alike.
Keep Everything in One Place
No more juggling multiple event sites, social apps, spreadsheets, and group chats just to organize one night out.
Help People Actually Get Out Into Real Life
Flocker is designed to make discovering real-world experiences easier, faster, and more human.
Until Then, Happy Posting
Until the app is up and running, flyer posting is still one of the best grassroots ways to build real communities around events. Hopefully these tips make the process a little easier- and maybe save you some money and frustration along the way.
If you want an easier way to get the word out about your events once Flocker launches, join the waitlist today.